We recently created the brand identity for a restaurant and wine bar in Medellín named Hijo de Tigre. Interestingly, this name ties into a common Colombian saying, "hijo de tigre, sale pintado," which is akin to "like father, like son" or "a zebra can't change its stripes”.

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This saying carries a deeper meaning, symbolizing the inheritance of not only physical traits but also the traditions, habits and even the quirks of our predecessors. This concept played a pivotal role in shaping our manifesto and guiding the brand's narrative. As a result, the restaurant invites diners to relish the carefree moments, stories, and music of a bygone era, all while enjoying delicious food and drinks.